Retail Marketing Manager

Salary Range:$50,000.00 To 55,000.00 Annually

1. Marketing and Management
   • Participate in the development of and lead the implementation of annual thrift business marketing plan.
   • Lead the development of marketing budget and manage annual marketing spending.
   • Provide marketing support to the Manager of Thrift Business and store managers.
   • Provide marketing support to the thrift volunteer and donation programs annually.
   • Provide marketing support to the director of HR around thrift recruiting as needed.
   • Provide marketing support to Autos for Arc program and occasional donation drives.
   • Direct regular surveys for information collection

2. Advertising

• Lead the development of advertising strategy & presentation, seeking professional advice from volunteers with advertising and retail marketing expertise
• Carry out implementation of advertising plan and measure results.
• Serve as main contact for advertising representatives.
• Serve as main contact with graphic designers; provide design support as needed.

3. Promotions and Communications

• Insure promotional materials are available for store activities.
• Provide samples and communicate with thrift managers.
• Develop materials for customer communication & assist with internal communication.
• Produce monthly announcements, bag stuffers
• Manage the collection of customer comment card feedback.
• Manage print material needs of thrift businesses, and other logo items.
• Oversee development and display of thrift store signs.

4. Public Relations

• Work in conjunction with freelance writer on press releases and follow up.
• Work to develop opportunities to increase public awareness of thrift business by securing media stories & attention.

5. E-Communications
   • Manage thrift business website content
   • Write, create & send e-blasts 3X per month
   • Serve as administrator of Arc’s Value Village Facebook page

6. Administration

• Participate in Thrift Business Team meetings & projects.
• Maintain library of thrift business clippings, samples, videos, history of marketing materials.
• Maintain file of competitor examples & marketing samples.
• Assist with events, such as annual meeting/volunteer recognition banquet.
• Assist Manager of Thrift Business on other projects as needed.
• Create advertisements, posters and flyers for The Arc on occasion.